California has made a significant move in regulating the use of artificial intelligence by outlawing the creation of AI-generated replicas of an actor’s likeness or voice without permission, addressing a major concern in the entertainment industry.
Governor Gavin Newsom signed two bills into law, AB 1836 and AB 2602, which protect both living and deceased individuals from unauthorized AI manipulation. These laws extend the protections that SAG-AFTRA members secured during last year’s strike, marking a crucial step in safeguarding performers' rights.
Previously, exceptions allowed AI to digitally replace performers in films and TV shows without needing consent from the actors or their estates. With this new legislation, any creation of an actor's replica will require a contract with explicit consent, closing a loophole that left many performers unprotected.
.jpeg)
No comments:
Post a Comment