OpenAI and Condé Nast Partner to Showcase Content from Vogue, The New Yorker, and More

OpenAI and global media giant Condé Nast have entered into a multi-year partnership, allowing OpenAI's ChatGPT and its newly launched search engine, SearchGPT, to display content from renowned publications such as Vogue, The New Yorker, and GQ. This collaboration is the latest in a series of agreements OpenAI has struck with major media organizations.

As AI technology continues to reshape the landscape of news discovery and delivery, content produced by media firms has become increasingly valuable for training AI models. However, this trend has faced resistance from some media outlets, including The New York Times and the Chicago Tribune, which have pursued legal action to protect their content from unauthorized use by AI companies.

Neither OpenAI nor Condé Nast disclosed the financial details of the agreement. Brad Lightcap, OpenAI's chief operating officer, emphasized the importance of maintaining accuracy, integrity, and respect for quality reporting as AI's role in the news industry grows. "We’re committed to working with Condé Nast and other news publishers to ensure that as AI plays a larger role in news discovery and delivery, it maintains accuracy, integrity, and respect for quality reporting," said Lightcap.

Condé Nast's chief executive officer, Roger Lynch, expressed optimism about the partnership, noting that it offers a new revenue stream for the company. "Our partnership with OpenAI begins to make up for some of that revenue, allowing us to continue to protect and invest in our journalism and creative endeavors," Lynch said.

OpenAI launched SearchGPT, its AI-powered search engine, just last month. The company is actively gathering feedback from partners in the news industry to refine the platform. Other prominent media firms, including Time Magazine, the Financial Times, and the Associated Press, have also partnered with OpenAI.

The integration of AI chatbot technology into search engines is seen by many analysts as a crucial development for the future of internet search. While Google remains the dominant player in the market, with over 90% of the global share, it is also racing to incorporate AI-powered tools into its products.

The shift toward AI-driven search responses—offering conversational paragraphs instead of traditional link-based results—has raised concerns among news media firms, many of which depend on search traffic for their audiences and revenue. Last year, the BBC took steps to protect its content from being used without permission by AI companies, while also exploring the potential benefits of generative AI for its audience and society.